About Us

Five Minutes Before started with an idea like most things do in 2024.

We are Ex-soldiers and have served all over the world including six operational tours of Afghanistan with a combined 27 years of service under our belts. One member of the team served as a Combat Medic for 14 years and the other as a Infantry soldier for 13 years. 

We understand the need for a watch that is fit for purpose, professional, rugged and stylish in or out of the field having served in some pretty arduous places like Afghanistan, Belize jungle and numerous exercises in all weathers. Today's modern smartwatches just don't cut it ! They run out of battery as well as give away your position due to modern day GPS and sim card integration; renders them usless especially where time keeping and been undetectable is critical to a soldiers operational effectiveness.

Our mission is to create a modern analogue timepiece fit for all soldiers at a very affordable price.

Our target market is serving armed forces personnel; however if you like a smart robust watch you do not have to join the military to add one of our timepieces to your collection. 

All our watches are handmade by us in small batches to guarantee high quality.